The enquiry is only the beginning.

Clicks and form submissions describe activity. They do not tell you whether the right customer was reached, whether a conversation happened or whether an appointment was kept.

Agree what a qualified enquiry means for your business. Connect the original source to the CRM record and define a simple set of stages that your sales team can maintain.

Review acquisition cost together with lead quality, follow-up time and the resulting bookings or sales. Keep advertising spend visible separately from delivery fees.